The fast casual Mexican food chain announced on April 29 it is launching a "new, immersive digital gaming experience" called "Ingredient Quest" in the Burrito Builder experience on Roblox.

Chipotle Mexican Grill is celebrating Cinco de Mayo with a five-day campaign offering real food, real fun and real ... a new interactive experience on Roblox. Beginning May 5 at 3 p.m. PST ...

At the forefront of Roblox’s new plans is its party system, which will be launched later this year and will offer players aged nine and up the ability to join experiences together and seamlessly chat ...