It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

45 Typographic Logos That Prove Font Choice Is Everything Most people are utterly lost when it comes to logo design. They're hunting for some mythical beast—a clever symbol, a hidden arrow, a visual ...