Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item ...

Elsewhere, Roblox will soon allow creators to sell physical merchandise inside their experiences. Previously, everything has been virtual, like with how the Beetlejuice Beetlejuice partner ...

adidas has also worked with one of Roblox’s top creators Rush Bogin, aka Rush X, to craft a range of exclusive, limited-edition UGC. The digital items in the adidas x Rush X packs include adidas ...

There’s also a musical play box in the top right ... in-game merch store, meanwhile, will feature a variety of exclusive Spotify merchandise that can be taken into other parts of Roblox, as ...

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is going to let creators sell physical items from their games.