Roblox game studio Gamefam announced today it is collaborating with FIFA to bring the FIFA Club World Cup 2025 to its game Super League Soccer. The two are holding a major event within the game ...

e.l.f. is expanding its collaboration with Roblox, becoming the first beauty brand to test real-world commerce on the platform. e.l.f. continues to disrupt norms via new avenues in commerce ...

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand p ...

Xbox has recently won trust after a standout Xbox Games Showcase, but the past year has been somewhat tumultuous for the brand ... Roblox Corporation could ramp up the scale and scope of collabs ...