Trusov’s first sellable item, a bowler hat, was purchased by almost 3,000 players using Robux. Robux is the in-game currency that can be exchanged for real dollars through the game’s Developer ...

When Trusov lowered the price of the bowler hat to $1 per item, sales skyrocketed. He sold roughly 2,780 items in all. "I realized the perfect prices of my future UGC items," Trusov said.