Interestingly, Bloxy Cola is adored by the Roblox community. Bloxy Cola, when equipped in-game, can be consumed by players' characters who will then make a slurping sound, followed by a belch.

Roblox is making a big splash out of its eight annual Bloxy Awards with a halftime musical performance by the British rock duo Royal Blood. It’s the latest example of how its metaverse for user ...

Roblox announced that its seventh annual Bloxy Awards drew more than 4 million concurrent players during the peak of the show, and 600,000 watched it. The event ceremony, staged inside Roblox’s ...

Royal Blood are set to perform as avatars at a virtual award ceremony for games company Roblox. The Bloxy Awards will take place this Saturday (March 27) at 7pm GMT and, per a press release ...