Investors are already buying in. Roblox stock rose 2.5% on the news, hitting $59.72 the day the deal was announced. It’s the market’s way of saying immersive ads might actually mean immersive ...

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google Published - April 02, 2025 09:55 am IST Reuters READ LATER ...

Brands that have collaborated with Roblox on immersive ads include e.l.f. Beauty, HUGO, Walmart, Warner Bros. Pictures as well as global agencies including dentsu and Hearts & Science.

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google ’s advertising solutions, as well as a direct buy option. Per the ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads ...

For Roblox, the partnership offers more ways for game creators to monetize their efforts while also offering their players other ways to earn benefits inside their games. With the Rewarded Video ads, ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Roblox announces new ad format, Google partnership to boost advertising business Stock Markets Published 04/01/2025, 09:04 AM Updated 04/01/2025, 09:05 AM ...

Reuters FILE PHOTO: A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019. Photo taken May 8, 2019. REUTERS/Paresh Dave/File Photo ...