Some Roblox ads aren’t what they seem – and clicking the wrong one could cost you your account. In this video, I investigate a suspicious ad that’s been going around, show what happens when ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Roblox has launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O) to help boost the growth of its nascent ad business. Gamers can ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google Published - April 02, 2025 09:55 am IST Reuters READ LATER ...

Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS), Kantar, and Nielsen to help advertisers measure the impact of their ad buys.

Roblox’s latest advertising venture offers brands and agencies the option to purchase these new ad formats either directly or through Google’s advertising platform.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

By the numbers: 85.3 million: Daily active users on Roblox. Majority: Users aged 13+. 30 seconds: Maximum length of new video ad format. Between the lines.

Roblox (NYSE:RBLX) just flipped the switch on a game-changing ad strategyliterally inside the game. In a fresh move to monetize its 85.3 million daily active users, Roblox is teaming up with ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.