Now, this feature is coming to Roblox--and by extension, to the millions of user-created "experiences" hosted on it platforms. These ads will appear as an opt-in choice for users, who can choose ...

Roblox is opening up its video ads offering ... controls and genre targeting included in the platform’s Ads Manager to choose experience content that is most suitable to their brand needs.

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...