In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Elizabeth Lampert of Elizabeth Lampert PR writes that the use of AI has created an urgent imperative: to use generative AI in ...

For marketing organizations to succeed in the future, they will have to go farther than just finding the coolest AI tool.

Netwerk Recherche conference, radio journalists shared how they used data and AI tools to investigate Germany’s cultural ...

A conversation with Vivian Cai ’25, a graduate of the Global Business and Society program, whose startup Sustentra helps ...

The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

From managing volatility and regulatory shifts to embedding AI across the front office, discover how sell-side leaders are ...

Great content is the foundation of every successful digital marketing campaign. Whether it’s writing blogs, creating ...

As technology becomes integral to education, especially with the emergence of advanced artificial intelligence applications, students require advanced digital literacy (DL) skills to succeed both ...

This study examines how digital marketing metrics can help predict tourism recovery, especially after COVID-19. By analyzing data from various marketing channels, such as click-through rates (CTR), ...