Research & Marketing Strategies Inc. announced multiple promotions within the company. Patrick Fiorenza has been promoted to senior director of research analytics at RMS. He helps clients achieve ...

The recent U.S. inflation measures show that high prices have not departed yet—and they continue to fuel an affordability ...

In order to properly implement AI, it's important to understand its blindspots and when you shouldn't use AI to replace human ...

Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing, internal ...

Explore the role of content knowledge graphs in enhancing your marketing strategy and improving information retrieval with structured data.

NEW YORK-- (BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM ...

Taylor Swift Taylor Swift, Travis Kelce have 'authentic' relationship despite 'marketing strategy' rumors: Chiefs president Swift, 34, and Kelce, 35, debuted their relationship in September 2023 ...

In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that ...

The Relationship Marketing Trends: Brand Rankings Report provides actionable insights to help marketers shift from transactional tactics to long-term loyalty strategies and is a vital resource for ...

In 2024, it’s time to rethink marketing strategies and tactics through the lens of developing a personal and contextually relevant conversation with people who either know or love your brand.

8 Hazards to Avoid in Managing Business Strategy Implementation Many business growth leaders talk a good strategy but fail by lack of implementation.