As we head into 2022, keep these relationship marketing strategies in mind and apply them to your customer interactions to take your business to new heights.

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well ...

Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing, internal ...

How to Control Implementation of Retail Strategy Marketing and Planning. Retail marketing strategy and planning are the procedures a retail business undertakes to sell products to its customers ...

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it ...

Getting Started with Strategic Relationship Marketing. The journey toward effective relationship marketing begins with active listening and strategic engagement. Here’s how to begin: ...