The cups are designed in red featuring red and white Christmas-themed ornaments along with a Starbucks logo on top. In a press release, Starbucks declared the good news for its customers ...

Starbucks finds itself at the center of a controversy over its infamous holiday cups – the 2015 design is a simple red cup, free of any holiday or Christmas graphics. Consumers have taken to ...

“Alternating bands of red, green and pink create a symphony of color like a perfectly wrapped gift.” Starbucks paid homage to the company’s logo, the siren, and their coffee bean production.

“Red is a foreign object in the Starbucks colour universe, thus the red cup clearly stands out, generating attention,” explains branding consultant Martin Lindstrom, author of ...