Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Former Red Bull engineer Daniel Drury claimed that he was shocked that the F1 car did not break when the Austrian team did a ...

Red Bull Hardline Tasmania is back for its second edition at the Maydena Bike Park. On Feb. 7 and 8, the world’s best ...

As more states rethink their NIL restrictions and Gen Z’s media consumption persists, companies like Adidas, Nike, and Red Bull will continue to pull in young athletes as brand ambassadors.

The NIL era in college football has completely changed the game, and the highest-paid players are making millions before ever ...

Brands like Nike, Adidas, and Red Bull are partnering with high school athletes for advertising deals. The Gen Z students can make up to $2,000 per social-media post—and companies hope their ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can make millions. © 2024 Fortune Media IP ...

Lease a Bike has lost its monopoly on the Foodcoach app. In a press release, The Athlete’s FoodCoach announced that the ...

Since its inaugural edition in 2015, which also took place in Paris, Red Bull Kumite has established itself as a reputable competition among the fighting game community (FGC). Following iterations in ...

A world champion racer who crashed during MotoGP pre-season testing on Wednesday has been confirmed to be out of the session ...

The world's craziest Big Air kiteboarding contest holds its first qualifier in Italy, with a spot at the main event in South ...