That’s over ¼ of the icons, which makes organizing the shades of blue incredibly frustrating. As evidenced above, brand color is particularly important for mobile apps, as their icons become ...

Facial recognition technology has popped up everywhere. But it still has trouble identifying faces, particularly those of people of color. That means the tech can flag innocent users as being ...

Facial-recognition algorithms are more likely to misidentify people of color than white people, according to a federal study published on Thursday.; The study found that black people and Asian ...

Color can boost brand recognition by up to 80 percent, according to a study from the University of ... “It’s not enough that it’s a red or an orange or a soft peach or a lime green,” she says.

Microsoft this week announced its facial-recognition system is now more accurate in identifying people of color, touting its progress at tackling one of the technology’s biggest biases. But ...