AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I sat down with Pascal Desroches, AT&T’s senior EVP and CFO, and Kellyn Smith ...

When people talk about Dragon Ball, they often think of flying kicks, glowing energy blasts, and huge battles. But the ...

Engaged employees deliver better customer service. Companies in the top 25% of employee engagement have 10% higher customer ...

Most product research relies on opinions. Prelaunch flips the model by measuring real buying behavior before launch, turning intent into insight and failure into foresight.

The best companies don’t need to declare a special year of customer focus, because they’ve already designed their business to ...

The expansion of electronic banking (E-banking) in India has been facilitated by the government and the Reserve Bank of India, with the IT Act of 2000 establishing the legal validity of electronic ...

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