When should you use quantitative data versus qualitative? It depends on your goal. Demographic (quantitative) segmentation is a more effective method to zero in on the advertiser’s most likely ...

What are the differences between gathering and analyzing quantitative and qualitative ... are set to thrive in data analysis careers," Woods said. "These students bring a high level of precision to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

New methods that allow better access to data and new ways to approach qualitative data are likely to be fertile ground for research. CONTRIBUTIONSNo research, to our knowledge, has used automated text ...