Teams using QR data to build richer customer profiles are the ones turning real-world moments into long-term momentum.

Code names. Decoys. Secret dress fittings. Here's what goes into pulling off a celebrity wedding. Celebrity event planner Sharon Sacks and dress designer Sharon Sever talk to Yahoo about making ...

When Lady Diana Spencer married then-Prince Charles in 1981, her dressmakers used a code name, planted fabric swatches in trash cans to throw off tabloid reporters and made an entire second dress just ...