With 59% of consumers scanning daily, businesses must meet four key expectations: information, convenience, value and trust.

A QR code consists of a grid of squares, with certain squares designated for positioning (those are the large squares you see in three of the corners). The remaining cells store version and format ...

From QR code advertisements to QR code payments, more and more companies are including these black-and-white squares to optimize their operations. But what exactly is the reason for this?