With 59% of consumers scanning daily, businesses must meet four key expectations: information, convenience, value and trust.

You don’t need an app for this —your phone can do it already. The humble QR (or Quick Response) code has become ubiquitous. Invented back in the 1990s to scan car parts, the barcodes got a ...

QR codes have been with us for a long time now, and after passing through their Gardenesque hype cycle of inappropriate usage, have now settled down to be an important and ubiquitous part of life.

From QR code advertisements to QR code payments, more and more companies are including these black-and-white squares to optimize their operations. But what exactly is the reason for this?

"QR-ing" may be on a similar trajectory. Once an underdog of the tech world, QR codes are now a core tool for businesses across industries—not just in marketing but in operations, logistics ...