After trying a combination of purple shampoo and conditioner and then following up with a hearty hair mask, I was able to address some of the drying repercussions, but the dullness and texture ...

Ciara has experimented with a handful of hair colors and styles throughout her career, but there's something about her ...

There’s no correct approach, says Brown Sugar salon manager Anthony Cooke, but no matter which way you go, maintenance is ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“Complexity” is a kind of keyword for Isima, which takes its name from the Spanish suffix denoting a superlative, like many or very. Isima’s eight products are designed to work across all hair types ...

Our top pick was the HairStory New Wash, a lather-less shampoo (yes, that’s right) that offers a milky cleanse hydrating ...

But what if the shampoo you’re using is quietly working against your goals? It may surprise you, but some common ingredients in hair products can actually stall growth, cause buildup, or even ...

The wizard from amika is a true multitasking superstar. It’s a great leave-in conditioner that detangles strands, provides ...

My clients are international tastemakers, royalty and multi-millionaires who live as if it's summer all year round.

In an interview with Popsugar, Shakira shares the inspiration behind her new curly-hair line, Isima, and says she believes ...

Sulphates are the chemicals and ingredients added to shampoos that give you that clean-hair feeling. They remove dirt, grease ...