It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

For the first time ever, viewership on streaming platforms topped cable and broadcast channels combined last month, underscoring a growing trend across the media business in recent months.

Kajal Schiller designed a computer simulation game to measure whether socioeconomic status might determine how likely people ...

Writing before the advent of the smartphone, a French philosopher foresaw an ‘electronic collar’ that would shape our ...