Both branding and promotion are crucial components of a comprehensive marketing strategy, with branding laying the foundation ...

From AI integration to workforce development, health system marketing leaders are making targeted investments in 2025 aimed at boosting engagement, strengthening strategy alignment and driving ...

Tobacco companies are exploiting the metaverse to promote smoking and vaping among young people, bypassing traditional ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and ...

Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

Allan Freeman, the pioneering movie marketing strategist who helped standardize early market research and film promotional strategies, has died at 88.

Of these interventions, 36% were targeted at mental health promotion and stress reduction, 25% addressed weight management or cardiovascular health, 22% addressed health-related behaviors, and 17% ...

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.