With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Reddit influences both search rankings and AI results. Show up with value, not risk, using a phased approach that earns trust ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and ...

Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

Shilpa Shirodkar revealed that a 90s rumour of her being shot dead during a film shoot left her family shocked. The report ...

Tata Consultancy Services has elevated Amit Govind as the Global Head of Marketing - Sustainable Services. The appointment ...

Discover insights from Deckers Outdoor Corporation's Q1 2026 earnings, with record HOKA sales, UGG growth, and strategies to tackle tariff challenges.

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.