In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Aston University biostatistician Dr. Dan Green has identified the top ten errors he commonly sees in research papers in his ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Market understanding is key. 2. Don’t go dark – invest in brand: Kantar research shows that going dark – or even halving your ad spend – significantly extends your recovery period.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps.

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

B2B marketing strategies are the ways you choose to reach buyers inside of businesses to convert them into customers. Among them, B2B digital marketing strategies are those that happen online.

According to research by Clutch, 45% of consumers are likely to visit a business’s physical location after searching for it online, and 76% of consumers will search for a company’s website ...

Artificial Intelligence AI Marketing Strategy: How to Use AI for Marketing (Examples & Tools) AI technologies like machine learning and natural language processing can automate and optimize ...

Once the synthetic data-generation process has been perfected, Evidenza will move to the more lucrative, difficult world of marketing strategy. Once the system can generate its own data, it can use ...

For example, a marketing strategy might say that a company aims to increase authority in niche circles where their clients visit. The marketing plan puts that into action by commissioning thought ...