Programmatic and real-time bidding (RTB) ad spend is growing fast. RTB will account for over $18.2 billion of U.S. digital ad sales in 2018, up from just $3.1 billion in 2013, growing at a ...

The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ...

Sharethrough is the first SSP to offer completely net-zero emissions media to brands. MONTREAL, June 6, 2022 /PRNewswire/ -- Sharethrough, one of the top global independent omnichannel ad ...

FuboTV FUBO has launched a new ad format called programmatic pause ads, becoming the first Connected TV (CTV) platform to do so. This is a major milestone for the company, allowing it to show ...

Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad ...