Zohran Mamdani’s stunning upset over Andrew Cuomo reveals how the Democratic Party’s hollowness and passivity cuts both ways ...

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on ...

In a world where marketers are too often cornered into presenting meaningless vanity metrics to skeptical finance teams, ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Netflix (NFLX, Financials) said Monday it will integrate Yahoo's demand-side platform into its advertising ecosystem, expanding programmatic access to its ad inventory across 12 countries.

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone ...

Fubo said it first launched pause ads last year as part of a suite of interactive CTV ad units. The ad format appears a few seconds after a viewer presses pause during the content stream. When the ...

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform.

Download this Mobile Advertising Strategy With Native Ads And Programmatic Targeting For Mobile Devices Optimized Advertising Campaigns And Mobile Ad Placement Vector Illustration And Icons vector ...