The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Klipdrift confirmed ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...

This launch continues TripleLift’s track record of pioneering creative formats that deliver measurable outcomes, the company said. Following the success of Enhanced Spots—which demonstrated an 8-point ...

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom ...

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to ...

As part of its ongoing strategy for global growth, the Guardian is unifying its programmatic advertising expertise across all regions into a single global team.

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade ...

Global ecommerce platform Criteo has launched technology for bringing programmatic buying to retail media.  The company ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative SSP, today announced the launch of programmatic Pause Ads in ...