I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or ...

Programmatic and real-time bidding (RTB) ad spend is growing fast. RTB will account for over $18.2 billion of U.S. digital ad sales in 2018, up from just $3.1 billion in 2013, growing at a ...

The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ...

On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen inventory programmatically beginning in Q4. The promise of programmatic is to reach people on a ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to ...

Sports-focused streaming service Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable environment. Fubo says it is the first streaming ...

Programmatic advertising revenue came in at $16 million compared to $15.5 million a year ago. By Caitlin Huston Business Writer Buzzfeed reported total revenue of $47 million for the second ...

Note: This article has been revised from the original to clarify some of the language and to note that Rubicon's real-time bidding takes place in 80 ...

Global ecommerce platform Criteo has launched technology for bringing programmatic buying to retail media.  The company ...

Search Engine Land » SEO » Build trust and boost profits with programmatic ads Share When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to ...

How much of your company’s ad budget funds disinformation? You might believe the answer to be “none.” After all, most reputable brands don’t actively seek to run ads alongside conspiracy ...