The Dutch gambling authority, Kansspelautoriteit (KSA), has reported no issues with the enforcement of the freshly imposed ...

Tinuiti experts break down recent media updates such as a unified CTV apace, TikTok's US-only spin-off, and natural language ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

Roku is teaming up with Amazon in a surprising ad-tech deal that could reshape how ads reach your TV. Could this change how you stream forever?

In a more lowkey and unique display of CSR, TotoGaming, a betting and gaming multinational headquartered in Armenia and ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different approaches to ad spend might cost you more in terms of both fees and reach.

Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.

Other issues that programmatic advertising faces include more difficulty controlling brand safety and data protection, given the amount of data used to power its ad targeting.

What sets programmatic advertising apart from other advertising technologies is that this interaction occurs without actual negotiations. Instead, it uses software to connect, for example, retail ...

Looking forward to this year and beyond, I predict more focus on the programmatic ecosystem. Programmatic is often defined incorrectly, assuming it represents display advertising.

That’s because programmatic audio, particularly outside of the US market, “is still fairly nascent” compared to programmatic display and video, said Jonathan Kopitko, senior director of global ...