Marriott has begun selling ads on its websites, mobile app, guest room TVs, marketing emails, and Wi-Fi sign-in pages, plus ...

Pacvue is an ad-buying platform for sponsored listings ... for supply chains – physical supply chains, not the programmatic variety – and being able to maintain their own product display pages. When ...

Do you think targeted crypto ads work better than the viral nature of memes? When was the last time you took a fresh look at your crypto marketing plan? Are you sure you know what will actually drive ...

Cadent ( the predictive advertising company, today announced the availability of advanced supply category targeting within the Cadent Ad Manager, underscoring its commitment to open, transparent and ...

At that time, it was a pioneer in programmatic display advertising, offering automation ... charges over the past few years. For example, these charges had decreased from about $38 million in ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

In part one of a two-part feature, David W. Smith looks at how decision-makers at travel hubs globally are racing to upgrade ...