Programmatic advertising, on the other hand, takes display media to the next level ... type of data segments available to advertisers. For example, advertisers can upload owned first-party ...

Programmatic display ad formats can support brand-building activity ... of publications you can access outside of Google. For example, in most programmatic platforms, you can access direct deals ...

To attract programmatic demand, SoundCloud’s setup includes display placements in its desktop and app ... Other digital audio platforms have also been expanding beyond audio ad inventory. For example, ...

Since the first programmatic display ads appeared almost 30 years ago ... promoting long-term financial stability. For example, supply path optimization (SPO) is a key way of streamlining the ...

Several companies are at the forefront of leveraging programmatic marketing trends to drive innovation and efficiency in digital advertising. Here are a few notable examples: • The Trade Desk ...

SoundCloud, the music streaming service, has teamed with PubMatic to offer its premium advertising inventory ... will have access to global programmatic video and display inventory across ...

Programmatic display ad spending in the United States is expected ... more tailored audiences to their advertising partners. For example, location data’s ability to tie into timing can be ...

LinkedIn announced the roll out of programmatic buying for display ads, enabling B2B marketers to leverage their ... advertisers to target select LinkedIn audience segments (for example, “IT decision ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Goo ...

The programmatic advertising platform startup ... engagement and higher click-through rates than traditional display or banner ads, though native ads have had mixed success in the past.