By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different approaches to ad spend might cost you more in terms of both fees and reach.

StackAdapt, a programmatic advertising startup, says that it has raised $235 million in equity funding, with Teachers’ Venture Growth (TVG) — the investment arm of the Ontario Teachers ...

C360 now receives more than 20 billion CTV ad requests per month– with October 2024 its most successful month to date. In a strong example of company synergy, Cineverse and its Bloody Disgusting ...

Outside those markets, programmatic tops out at around 30%. To attract programmatic demand, SoundCloud’s setup includes display placements in its desktop and app experiences. Starting in 2016, it ...

Mobile advertising is any form of advertising that appears on mobile devices such as smartphones and tablets. Companies advertise with text ads via SMS, banner advertisements, other display ads ...

Dive Brief: Uber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared with Marketing ...

Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Programmatic advertising, on the other hand, takes display media to ...

Current Examples Several companies are at the forefront of leveraging programmatic marketing trends to drive innovation and efficiency in digital advertising. Here are a few notable examples ...

Without a display name or handle, it's also unclear to the user exactly who is behind the ad. The new ad format also doesn't disclose that it is an advertisement at all.