Marriott has begun selling ads on its websites, mobile app, guest room TVs, marketing emails, and Wi-Fi sign-in pages, plus ...

Do you think targeted crypto ads work better than the viral nature of memes? When was the last time you took a fresh look at your crypto marketing plan? Are you sure you know what will actually drive ...

Pacvue is an ad-buying platform for sponsored listings ... for supply chains – physical supply chains, not the programmatic variety – and being able to maintain their own product display pages. When ...

INMA’s new Advertising Initiative will focus on priorities ranging from first-party data activation for advertising revenue to talent and organisation design. Here are all the details and how INMA ...

Cadent ( the predictive advertising company, today announced the availability of advanced supply category targeting within the Cadent Ad Manager, underscoring its commitment to open, transparent and ...

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you ...

Instacart , the leading grocery technology company in North America, today announced an expanded partnership with The Trade ...

The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

In part one of a two-part feature, David W. Smith looks at how decision-makers at travel hubs globally are racing to upgrade ...