Marriott has begun selling ads on its websites, mobile app, guest room TVs, marketing emails, and Wi-Fi sign-in pages, plus ...

INMA’s new Advertising Initiative will focus on priorities ranging from first-party data activation for advertising revenue to talent and organisation design. Here are all the details and how INMA ...

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you ...

Instacart , the leading grocery technology company in North America, today announced an expanded partnership with The Trade ...

The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Bango has made significant progress in developing a set of marketplace solutions that helps them and their clients own the ...

Do you think targeted crypto ads work better than the viral nature of memes? When was the last time you took a fresh look at ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Goo ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that ...

Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced the launch of its scaled live programmatic advertising solution deli ...

A legal advisor has cautioned UK operators like Ladbrokes to always ensure they remain on the safe side when it comes to ...