PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but something was bothering him. “We didn’t have much control over that,” he ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports ...

Following a recent critique of programmatic advertising comes an impassioned defense of the industry.

Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter.

Programmatic advertising has emerged as a transformative force in the digital marketing landscape, offering advertisers and publishers a data-driven approach to target their audiences. Despite the ...

ExchangeWire columnist Shirley Marschall looks at the rise of AI in ad tech and the start of programmatic. Is history just repeating?