PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but something was bothering him. “We didn’t have much control over that,” he ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape ...