PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launc ...

Simplified Activation: WunderKIND Ads has partnered exclusively with PubMatic as its SSP to power the programmatic delivery of Pause Ads across premium CTV inventory - ensuring scalable, high-quality ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but something was bothering him. “We didn’t have much control over that,” he ...