Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

As part of its ongoing strategy for global growth, the Guardian is unifying its programmatic advertising expertise across all ...

According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 41% of programmatic budgets go to impressions that meet basic quality standards (non-IVT, measurable, and viewable).The ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that ...

DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are ...

Bayer, for example, cut programmatic media costs by $10M in six weeks by fully in-housing ad buying (Basis, 2024). Best for: Large brands with $50M+ ad budgets that want total control over creative, ...

Programmatic advertising platform Pubmatic (NASDAQ: PUBM) announced in Q1 CY2025, but sales fell by 4.3% year on year to ...

They are also proposed as a measurable checklist for the core components of iCCM program development and therefore may not comprehensively cover key programmatic interactions ... Figure 1 illustrates ...