Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

There’s a classic problem in the ad tech and martech ecosystem. Although there are tens of thousands of vendors across the ...

Dutch research institute argues decade of regulation hasn’t curbed surveillance capitalism, proposes fundamental business model change.

As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...

Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

“Dark traffic” is defined as page views hidden to publishers by the strictest types of ad-blockers. These block all on-site ...

Netflix(NASDAQ:NFLX) reported Q2 2025 earnings on July 17, 2025, with updated full-year revenue guidance of $44.8–$45.2 billion (midpoint up $1 billion from prior), and a raised operating margin ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Recently, DoubleVerify uncovered a massive botnet operation, codenamed ShadowBot, that spoofed over 35 million mobile devices ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...