GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, ...