Integration enables precise targeting, improving audience curation for programmatic ads Dubai: Sojern ... This partnership with Sojern is a perfect example, providing marketers with access to travel ...

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently ...

Earnings results often indicate what direction a company will take in the months ahead. With Q1 behind us, let’s have a look ...

Until recently, it seemed video streaming had a channel for every taste. Fans of the 1970s Western drama “Little House on the ...

Zohran Mamdani’s stunning upset over Andrew Cuomo reveals how the Democratic Party’s hollowness and passivity cuts both ways ...

As the official sponsor of RTÉ Weather, Fáilte Ireland is harnessing the precisions of programmatic OOH via Posterplans DSP ...

Many of today’s browsers now block third-party cookies. Therefore, leveraging first-party data enables advertisers to enhance their targeting capabilities, ensuring ads are shown to more relevant ...

The in-app advertising market is witnessing strong growth owing to rise of programmatic advertising, AI-driven ad placements & gaming apps with large user bases. WILMINGTON, DE, U ...

The content may seem relevant until you end up serving ads on a story about price gouging. Or the classic example — you don’t want to be the airline serving ads next to an article about a plane crash.

Davis: “Not on my team. There are a lot of people that are not ready to turn off programmatic, because there’s a lot of pressure from media agencies that it’s the one thing that’s always going to work ...