However, there are misconceptions around curations on both sides of the ledger, according to Microsoft Advertising’s ...

Join us as we discuss programmatic advertising and the achievements of inspiring women who shape the mobile technology landscape.

Programmatic failed to live up to its promise to be faster, smarter, and better, says Tim Frankcom of Epsilon. Retail media ...

Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes.

From corporate learning platforms to Discovery`s Vitality platform, `gamification` has become a part of many people`s daily ...

One cruel irony of the news business is that news stories drive immense value and earnings – just relatively little for the ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

Disney and Amazon have announced a new partnership set to reshape the streaming advertising landscape, revealed at the Cannes ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

Using programmatic buying within OOH (prOOH) can be cost-effective due to automation and the ability to target precise ...

The UAE has been at the forefront of smart city innovation, and DOOH plays a role in shaping smart, data-driven urban ...

Online engagement data highlights the Glastonbury 2025 acts drawing the most audience interest, giving marketers a view on ...