As AI, model-based systems engineering and digital thread strategies evolve, they're transforming how organizations define ...

Designers and engineers are no longer working alone with static tools and linear workflows. Today’s product development cycle is becoming faster, more flexible, and increasingly collaborative, powered ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve product development, marketing strategies, and customer service? How do they ...

Learn more about Booz Allen’s appointment of tech industry leader and former Microsoft executive Mujtaba Hamid as executive vice president of product.

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings.

VW Group premium brand Audi says it is systematically restructuring its vehicle development area ‘in line with the principles of the matrix organisation’. A ‘matrix organisation’ is a work ...

Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

AI in the future of engineering and product development Looking ahead, AI can be leveraged to further optimize the performance of digital twins, XR, and simulation technologies.

Software company Senspire demonstrated its all-in-one product development platform, Flavor Studio, at the Private Label Manufacturer Association event earlier this month, showing how product ...

As central bank digital currency (CBDC) projects progress around the world, there is increased need for a project management methodology that is appropriate for CBDC. This paper develops a ...