A successful map provides an honest assessment of a company’s existing products and services, then helps spark ideas on how the customer’s needs can be better met.

SAN FRANCISCO, CA--(Marketwire - Oct 30, 2012) - Prezi, the zooming presentation software that has liberated the world from boring, static presentations, today unveiled redesigned user interface ...

Design thinking is a human-centered, iterative process that helps organizations move from Ideas and ambiguity to action. EXPERT OPINION BY SOREN KAPLAN, AUTHOR, EXPERIENTIAL INTELLIGENCE @ SORENKAPLAN ...

2. Streamlining Development Through Design Clarity A well-defined design framework ensures that developers clearly understand the product's requirements, reducing ambiguity and the need for back ...