Sales of private-label products, more commonly referred to as store brands, rose by 4% over the last year, according to the ...

The company’s latest study, The Quiet Takeover of Private Label, suggests that 71 percent of consumers surveyed believed they ...

Store brands are opening a door for younger consumers to obtain affordable luxuries, per a new report.

The cost of living crisis changed many minds on the quality of private label brands. Among Equals’ Emily Jeffrey-Barrett ...

According to First Insight's "The Quiet Takeover of Private Label," nearly three-quarters (71%) of consumers surveyed ...

And as private-label products step up in quality, sometimes, as Liebmann put it, "the trade-down is really only in price in the end." More from WWD.