It may be that the National Brand Cereal contents are the same as the Store Brand cereal in a box bearing Walmart’s Great Value logo — except it's 40% cheaper. Private label is emerging as a ...

NEW YORK — Private label brands continued to gain traction with consumers during the first six months of 2025, according to ...

Looking at departments, store brand dollar sales for the 52 weeks ending June 15 increased in seven of nine sections, led by ...

The company’s latest study, The Quiet Takeover of Private Label, suggests that 71 percent of consumers surveyed believed they ...

With private label sales reaching new records in 2023 and data indicating consumers will continue to purchase private label brands at ... Gopuff redesigned the Basically brand logo and packaging.

Most private-label beers don't advertise who made them. Unless you're scanning for clues or happen to notice a familiar brewer’s logo, you may never know that your store-brand pilsner was brewed ...

Amazon.com is shelving several private clothing brands, a source familiar with the matter said on Thursday, as the e-commerce giant tries to cut costs and address antitrust scrutiny.