For example, an expensive perfume might use the following as its positioning statement: "The ultimate fragrance for the discerning woman, our perfume delivers a one-of-a-kind floral aroma ...

For example, at Sharpstance, we help B2B tech companies simplify their positioning with a battle-tested process so that they ...

Examples of Brand-Positioning Strategy. Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values.

Positioning Statement Defined. A positioning statement is a short, declarative sentence that makes it clear what you do and why the target audience should care enough to want to know more. Here are a ...

When developing your brand positioning statement, I recommend following a useful model that was developed in the packaged goods industry. This model includes three steps: 1.

With a positioning statement in hand, you have the foundation for guiding the entire marketing effort. Just as examples, consider how the positioning statement can be used: Marketing Communications ...

This is what it means to position your product. To find a great example of strong product positioning, take a look at Harley-Davidson.This is the company’s internal positioning statement: The ...

Take, for example, the following positioning statement, [...] Subscribe To Newsletters. Mixed Messaging: 3 Steps To Keeping Your Company's Positioning Clear And Simple. By Salesforce ...