Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

WOO NEW MERCH! Roblox Links:White Logo: <a href="https://www.roblox.com/catalog/1083281756/Official-iiFNaTiK-Season-II-White-LogoBlack">https://www.roblox.com/catalog ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item ...

Elsewhere, Roblox will soon allow creators to sell physical merchandise inside their experiences. Previously, everything has been virtual, like with how the Beetlejuice Beetlejuice partner ...

Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand ... That “concept” is a new in-game store that’ll allow creators and brands to sell real-life items ...

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is going to let creators sell physical items from their games.