Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

But online there is a growing trend towards using pictures of normal people taken from social media sites. Urban Outfitters and Under Armour are just the latest retailers to do so, testing a platform ...

3. Video is king Even if you were to just follow the arc of Facebook’s relationship to video, it would show you how important videos have become in social media messages. A study released on Monday ...

Since its launch in 2010, Instagram has become one of the giants of social media.It's grown past square photos with the same recycled, preset filters appearing over and over on your timeline ...